Dynamic Director delivering success in driving revenues to businesses with a strong sales leadership background combined with extensive digital marketing, social media, and public relations experience.
These skills can be applied all in sync to ensure more relevant work that grows revenue.
Core competencies include:
- Developing successful sales teams, fusing marketing with sales
- Specific market segment growth & development
- Latest digital marketing knowledge resulting in continuous improvement on digital KPIs.
PROFESSIONAL EXPERIENCE
Ocean Properties Hotels & Resorts
2009 – Present
Regional Director, Sales & Marketing
Corporate Director of eCommerce/Marketing
Hollywood Beach Marriott
- Develop and execute marketing plans for our independent and branded hotels, restaurants, spas, and bars in South Florida to reach their marketing, sales, and catering goals quarterly.
- Lead the strategic sales direction with our teams to ensure group and transient goals are exceeded by using competitive tactics.
- Attend tradeshows and site inspections on behalf of Hotel and company.
- Negotiate business transient local and national accounts, including wholesale.
- Drive Google Analytics and digital ad campaigns to gain leverage on marketing initiatives and website production while managing SEO strategies.
- Engage with asset managers and owners to launch media plans, lead revenue meetings, monitor opening hotel campaigns, and to contract with marketing and PR agencies monthly, focusing on KPIs and maximizing revenues.
- Complete online digital footprint analysis of businesses not exceeding budgets. Editing these channels to capture more revenue and referrals of other websites.
- Manage 3rd party vendors such as Cendyn, Hotelport, Koddi, and Travelclick to ensure positive ROAS.
- Create, initiate and drive social media campaigns and analytics to expand visual identity, awareness and revenue. From Canvas ads to Stories to Instagram ads, and to manage their business pages.
- Evaluate emerging technologies and provide leadership and perspective for launching.
- Monitor pace reports, P&Ls, prospecting and lead generation avenues.
- Initialize digital marketing campaigns with OTAs and re-targeting companies.
- Utilize Adobe Creative Suite, Befunky.com, ProShow, WordPress, Square Space, plus HTML code, to ensure all photography, video, and content look their best to sell the customer.
- Collaborate with internal and external teams to create landing pages and optimize user experience to gain revenue and rank to comp set.
2008 to 2009, Cobalt Blue Marketing – Florida
Owner
- Complete business online digital footprint analysis of businesses such as an AC company, candy and nut butter distributors, hotels, salon and spas, etc. not exceeding budgets. Editing these channels to capture more revenue and referrals of other websites over the competitors in their market.
- Create and build video presentations for Youtube.com, websites, and online directories.
- Create and launch e-mail campaigns.
- Initialize digital marketing campaigns with OTAs, re-targeting companies such as Adara, and with brand opportunities.
- Build mobile sites and analyze stats to ensure premium placement across all mobile platforms.
- Perform SEO reporting and reviews.
- Identify online trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal and external teams to create landing pages and optimize user experience.
2007 to 2008 TPG Hospitality -Florida, Georgia, Virginia, Delaware
Regional Director of Sales & Marketing
- Define, identify, evaluate and execute opportunities for each business line. Work with managers to embellish regional strengths and opportunities from group pace, marketing plans, advertising, and budgets. Increased our most challenged hotel to grow 22% in revpar index by leveraging group & transient opportunities.
- Oversee 14 hotels in the South to leverage all brand initiatives to maximize pull through of these resources to be used at each hotel. Marriott, Renaissance, Westin, Holiday Inn, Hilton, and independent properties are all in my portfolio.
- Create, build & maintain online initiatives such as SEO and PPC, including online press release campaigns, directory listings, and created online videos for higher presence and SEO. I am a certified Google Adwords Professional.
- Initiated all new e-marketing and website partnering opportunities, providing new channels of revenue growth for each hotel from Flickr to Facebook to YouTube. Knowledge of Adobe Photoshop CS3, Proshow Producer, & PrintShop.
- Direct the creative development & production of internal and external communication collateral for all programs including brochures, ads, and all online & email content.
- Extensive group business knowledge in Florida market, as I have booked groups & corporate transient accounts for over 10 years.
2004 to 2007 Marriott Boca Raton At Boca Center -Boca Raton, FL
Director of Sales & Marketing
- Managing $500,000 in Sales & Marketing expenses to position hotel to exceed $20 million dollar goal. Current REVPAR index of 128.1 lead us as the market leader.
- Continuously groom & drive sales from my team of 10 individuals.
- Initiated many new e-partnering opportunities, based on market segment focus.
- Blended directly with my chosen PR firms to position new restaurant opening of ABSINTHE, in Boca Center. Spent 60% of my time to ensure restaurant hits 1.5 million dollars in 1st year.
- Designed many unique items and events for our signature restaurant, ABSINTHE, regarding its name & theme, from VIP parties and Penthouse Pet gatherings, to green fairy tattoos.
- Acting Revenue Director for 6 months, knowledge of many revenue management tools for successful revenue management.
- Tech smart; installed business center in hotel, sound system poolside & in banquets,and created customized IPODS for rental.
2003-2004 Sheraton Cypress Creek – Ft. Lauderdale, FL
Director of Marketing and Sales
2000-2003 Falor Companies -Boynton Beach, FL
Regional Director of eCommerce & Marketing
Director of Marketing, Renaissance Boca Raton
- Promoted three times with the Falor Companies within 3 years, using my determination to direct our portfolio of 9 hotels to achieve maximum REVPAR, and to ensure all sales policies, procedures, and direction are adhered to from the property Director of Sales and Directors of Catering.
- Worked directly with nationwide media/marketing companies, to secure the best marketing to maximize each hotel’s exposure.
- Visited each property, every month, to build support of corporate team to bring ideas, solutions, and motivation to every manager, allowing them to achieve goals.
- Assisted in the conversion of this hotel from a Sheraton to Renaissance in 2001.
- Participated in this renovation, allowing our company to receive the award from Renaissance of the #1 renovation of the year.
- Responsible for all current and new marketing ideas for the hotel. Increased revenue to hotel, due to strategic new marketing initiatives, which has driven us $980,000 over in room revenue, and $510,000 over in catering revenue, with 189 guestrooms and 10,000 square feet of meeting space.
1995-2000 Interstate Hotels & Resorts
Executive Meeting Manager to Sales Manager to Senior Sales Manager
- Promoted three times in 5 years due to exceeding goals and transforming to a team leader in their South Florida Marriott properties.
Education
Lynn University 1993-1995 Boca Raton, FL- B.A., Hospitality & Marketing Admin
Middlesex College 1990-1992 Edison, NJ – A.A., Restaurant & Hotel Management